Marketing Campaign (2012)
We leveraged Whole Foods Market’s (WFM) reputation as a high-end and trusted purveyor of food to establish the brand in the luxury beauty market. We created a campaign that presented in-depth beauty tips highlighting natural, healthy and conscious practices. We worked with high- end stylists and makeup artists to ensure our content not only met Whole Foods’ standards but also led to amazing real outcomes. As you can see in some of the comments, people had doubts that this type of content could come from Whole Foods, but in the end we won them over and they give us props. Here is a sample of some of the videos we produced.
Andrea Wolf, Ira Chut and Kelly Lecastre, Akemi Tamaribuchi where all super instrumental in pulling off these amazing videos and accompanying websites.