Digital Platform for Scotts Miracle GRO (2016)
Scotts approached us with an interesting challenge: how to get city- dwelling millenials who don't know anything about gardening interested in gardening. We did some research and found that most people who didn't garden had a fear of failure, rather than a lack of interest. So we decided to build an app that took all the guesswork out of gardening and increased the chances for success.
We utilized cutting edge sensor technology, rich content and the IOT to create the first interactive gardening platform. We created hundreds of outdoor ideas with in-depth instructions to help people connect to their outdoor spaces and have the yard of their dreams.
This was a great project because we not only had to figuring out how to engage people with content but we needed to create entire user experiences that were easy to interact with, simple to follow and created success.
Additional Credit:
· Customer Experience – Jason Dziak
· UX – Brent Budolfson
· Design – Todd Sexton
· Content Manager – Lauren Holbrook
· Freelance writers