Marketing Campaign (2012)
While at Whole Foods Market, we wanted an Earth Day campaign that stood apart from the tired sustainability messaging that had become so ubiquitous and boring. In conjunction with Digital Kitchen our team developed a strategy that focused on unifying people around common ideas and ideals surrounding sustainability, food production and global issues. For the campaign, we crafted messaging and collateral focused on strange and bizarre creatures called “earthlings.” We utilized in- store promotion, social channels, video, websites, custom content and influencer packages to inspire conversation and garner attention.
Additional Credit:
· Global Vice President of Communications – Sirr Less
· Senior Director of Digital – Jon Dorch
· Senior Director of Marketing – Scott Simons
· Senior Director of PR - Kate Lowery
· Visual Creative Director - Jill Visit
· In house writers, editors and producers
· Agency – Digital Kitchen