Digital Magazine for Whole Foods Market (2012-2015)
Whole Foods Market (WFM) didn’t want to do conventional marketing and advertising, so we created a multimedia platform highlighting inspirational people and stories that embody the Whole Foods Market ethos. “Dark Rye” put WFM at the forefront of content marketing, garnering a James Beard Award and all types of press for leading an alternative marketing style. “Dark Rye” was put together by an amazing in-house team working with freelance creatives on a monthly basis. It was a true multimedia experience consisting of hundreds of long form articles, videos, infographics, tumblr pages and a television series. Here are some of my favorites.
Additional Credit:
· Jacob Ellenberg
· Kelly Lecastre
· Jill Visit
· Staff producers, designers, programmers and writers
· Freelance designers and illustrators and writers