Digital Channels Spanning the Whole Foods Network (2013-2014)
Whole Foods Market’s digital channels are almost as robust as the stores. The various channels reached almost 10,000,000 users a month and supported a huge variety of people with information about everything from how to avoid GMO’s to vegan breakfast recipes. My team of 22+ people produced content for the ever-changing home page, wrote blogs on current topics, created video series exploring the people and places that made up Whole Foods Market, worked with purchasing teams to create content highlighting new products and sales, and sent out monthly newsletters full of seasonal articles and sales.
Many Thanks to a fantastic team. They expanded the Whole Foods Brand and brought it to life daily.