Neutral Milk tapped me to spearhead a hilarious and engaging multichannel ad campaign for their carbon-neutral milk. As the creative director, I led a brainstorming session that birthed a series of ads inspired by viral and social videos. Our ultimate goal was to inject humor and approachability into a brand with a seriously lofty ambition: saving the planet one glass of milk at a time.
You've probably heard the "save the planet" mantra ad nauseam, so we decided to flip the script and put our own spin on it. Our ads feature everything from rainforests and polar bears to ice cream, puppies, and even your beloved Grandma. We wanted to showcase how saving the planet isn't just about saving majestic creatures and lush landscapes. It's also about preserving all the little joys in life.
As the lead creative, I was there every step of the way, from ideation and pre-production to onset direction and post-production creative direction. As a result, our videos are funny, relatable, and undeniably human, making it easy for viewers to connect with Neutral Milk's mission in meaningful ways. The ads encourage people to do their part in protecting our planet, one glass of milk at a time.