Spreetail set out to create a new category in eCommerce, one focused on the backyard garage and home. The eCommerce site was positioned to change the way people shopped for large outdoor items traditionally bought in brick and mortar stores. We gave life to Spreetail, by rebranding it to be more consumer-facing, created brand guidelines, a look, and feel, and a customer-friendly website. My team of 50+ designer, writers, photographers, videographers, and more were responsible for everything including product listings, packaging, private label branding, seasonal marketing materials and web collateral. We cranked out nearly 1000 assets every month from our office in Austin and a 10,000 sqft studio in Dallas.
The creative team was always at the forefront of Spreetail and led the charge with vision and vigor. Many thanks to everyone who brought experience, energy, and focus to their jobs every day. You all are amazing.