SXSW has been at the forefront of culture for the past 30+ years. As a festival that transcends music, art, technology, film it sits at the center of trends and cutting edge technology. With the live event reaching 400,000+ people, our job was to capture the zeitgeist that happens every spring and broadcast it to the rest of the world.
My team was responsible for videotaping and editing the sessions and presentations that occurred over the three weeks. We operated a nearly 24 hour a day edit cycle to release the videos in almost real-time. We posted full-length videos, cut down, and mashups for social channels and partners. As the ACD, I was responsible for identifying each segment, key sound bites, providing creative direction, and managing resources.
In addition to the live event, I was responsible for structuring the YouTube channel to promoted viewership and allowed for browsing. Additionally, I partnered with the marketing team, and social teams to create content that promoted the event, illustrated thought leadership and drove attendance. 4 of the social videos I wrote and produced were some of the most successful social content in SXSW history.