For a seasonal back-to-school campaign, we wanted to establish Whole Foods as a partner to parents and as the go-to place for “healthy kid” food. We all know kids say the darndest things, so we decided to explore that concept by asking kids what they think is "healthy food," and rolled the camera. The kids’ answers were priceless, and made a perfect video. We used the video along with paid media and partnerships to drive traffic back to more in-depth content on WFM.com, featuring Catherine McCord of “Weelicious” (blog) to illustrate trusted influencers working with wholesome foods.
Additional Credit:
· Marketing Lead – Cynthia Lew
· Creative Director- Jill Visit
· Art Director – Jeremy Joiner
· Director – Ira Chute
